How a Casablanca clinic recovered 25,000 MAD/month by reducing no-shows by 60%
A clinic losing 480,000 MAD/year to empty slots. Automated reminders changed everything.
−60%
no-shows
+25K DH
recovered per month
−2h
of phone calls per day
100%
of files digitized
The problem
Dr. Amina runs a multi-specialty clinic in Casablanca. Every day, 4-5 patients don't show up. Without warning, without canceling. That's 2,000 MAD per day in lost consultations — 40,000 MAD per month, nearly 480,000 MAD per year. The receptionist spent 2 hours daily calling patients to confirm appointments. Some didn't answer. And 8,000 paper files in 12 cabinets made every consultation slower.
What we built
- 1Online appointment booking (patients choose their own slot)
- 2Automated reminders via SMS 48h before + WhatsApp 2h before
- 3One-click rescheduling (no need to call)
- 4Automatic waitlist (canceled slots fill themselves)
- 5CNDP-compliant electronic medical records
The results
“We were losing nearly half a million dirhams a year on empty chairs. A simple reminder SMS changed everything.”